Aud’s Chime, prominently displayed in our main lobby since January 2013, is a powerful symbol of healing and hope. It is rung by patients the day they complete their six- to eight-week proton therapy treatment. This celebration, and the treatment that makes it possible, is something unique that we want to share with others who are facing a cancer diagnosis. So we have created a new TV commercial that is on air in select Florida cities. Click here to view the commercial.
We shot the commercial entirely on location at our facility, and many of our staff volunteered during the weekend production as extras or helped behind the scenes. All of the people shown in the commercial are proton therapy alumni patients who volunteered to participate. The woman who is featured ringing the chime is Kelly Jones, a breast cancer survivor, who is an assistant principal at a middle school in Gainesville. You can read more about her story in this issue of Precision. She was treated here in 2012, prior to the chime installation. We were able to capture the true, emotional moment of her ringing the chime for the first time surrounded by her actual family and friends. It was inspiring, as all the chime ringing celebrations are, and we think it will be a powerful and persuasive message of hope to all who see the commercial.
Feel free to share the link with your friends and family, and encourage them to help spread the word about the life-saving treatment we deliver every day.